Kristin McLane

it's the little things

In my life, it’s always been the little things that mattered most. The big things either take care of themselves or don’t. Often, there is little I can do to control those. Storms are going to roll through. Things will be late. Things don’t happen the way I want or need them to. In these times, I’m going through the motions of what I need to so that I solve whatever problems these caused for me or take advantage of whatever opportunities they present.

I’m sitting here at lunch, staring down at my can of bubly (blueberry pomegranate flavor) and there’s a little “hiya” etched into the pop top. It’s not something I’ve seen before, or maybe I just haven’t noticed it on prior cans. It’s a small thing but it makes me feel better about their brand, and I’ve long preached that brand is not the look, but the feeling you get.

How’s that working for you in your shop?