Notice that we didn’t ask who else can do what you do. The question here is what else can do it. The difference of a few letters means the world. When you are asking who else can do what you do, you are talking about your competitors and we traditionally think about companies that are set up like we are. If you are a hospital, you would look to other hospitals. If you were an auto-manufacturer, you would look to other car builders.
That all changed this week. Kaas Tailored, a furniture manufacturer in Seattle, Mukilto, spent a few days (days!) figuring out how to rework its processes from wood building to sewing masks for the Seattle area Providence St, Joseph hospitals. Suddenly, the Personal Protective Equipment (PPE) manufacturers have a new competitor. Now, I don’t think that Jeff Kaas and his family are moving wholesale to surgical equipment, but he is iconic in how he pursued this.Read More