Update 09/03/19: today, as we post this blog, Hurricane Dorian is sitting over the Bahamas. Little is yet known about how much damage has been done at this time. Our thoughts and prayers are with all those affected.
Whether you believe in global warming or not (we do try to make these blogs historically relevant without being political statements), it’s difficult to watch or read the news without seeing stories about smaller icebergs, deforestation and shifting weather patterns. We’re not going to talk here about what’s causing those. We’re more concerned with the idea that things are always changing, even those things that you rely on for stability.
What do you do when the things that you count on being constant shift?
Weather is one of those constants in our lives. Depending on where you live, you expect the patterns of the seasons, water and temperature, to be consistent from year to year. Everything you buy and do depends on it. At work and at home, you rely on the weather to be relatively even from day to day, week to week, season to season, year to year. It would be safe to say that you probably never have created a plan for what to do when the weather shifts dramatically from its current pattern. It’s something you count on.
What do you count on in your business? What items are there that you assume will be the same from period to period? Do you always assume that your sales will be stable or rise? Do you figure