You wouldn’t allow your competitors to walk your floor and rifle through your files, so why allow strangers to access your data by placing it in the cloud?
Last week SalesForce, one of the most widely-used CRMs on the planet, inadvertently opened access to its Pardot repository leading to a full shutdown. This locked out thousands of users, for more than 15 hours. Not only did this failure result in private data being made available to the rest of the user base, it meant sales teams around the world were hamstrung from doing their job for multiple days.
The amount of potential revenue that was lost is incalculable, but many businesses feel so locked into their contracts and sales processes that they wouldn’t dream of moving onto a new platform. Mistakes happen and Salesforce will learn from this glitch making it even stronger moving forward… right?